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Art in Floral 
Arrangements 



A MINIATURE EDITION OF 

THE DE LUXE BOOK OF THE 

SAME NAME 



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Copyright, 191 9, by J. Horace McFarland Co. 



FOREWORD ^^V^ 

THIS little booklet is a reproduction 
in miniature of the large de luxe 
volume, "Art in Floral Arrange- 
ments," which you will find at my flower 
shop. It will give you but a slight hint of 
the beauty of this exquisitely made book, 
which contains many large illustrations 
in natural color and sepia. Within its 
covers you will find novel designs for every 
occasion — designs that have originated 
with the foremost floral artists in the 
country, and which have not yet been 
presented to the general public. 

You win have the satisfaction of know- 
ing, too, just how your flowers should 
appear when delivered to you, for the 
illustrations are so realistic that they seem 
to have absorbed the very beauty of the 
blooms themselves. The loose, graceful 
arrangement of the flowers iflustrated is 
a pleasing departure from the old-time 
method of designing. 

We invite you to visit our flower shop 
and see the large, beautifuHy printed and 
bound book, "Art in Floral Arrangements" 
which we have secured for the purpose of 
aiding you in selecting pleasing and novel 
floral arrangements. 

Designed and reproduced under the personal direction, of 
Max Schling, New York. 

AUG I3I9I9 

;' ©CI.A529546 



THE LANGUAGE OF FLOWERS 

C^«QAY ITWITH FLOWERS" — they speak a 
^ ^^ varied language, and one that is understood 
^Sx ^"^ by the babe in arms as well as the aged 
^ traveler nearing the end of his journey. The 
baby fingers clutch them for their bright colors, 
and the trernbhng hands of Old Age hold them 
tenderly Tor their memories — memories that they 
have been cherishing since their earliest child- 
hood, for no hfe, however barren, but has some 
happy remembrance associated with flowers — no 
matter how or when, they are forever entangled 
~^ with the memory of happy days. 
"K Any occasion of rejoicing at once suggests 

• flowers, and if they are lacking, some of the joy 

x of the event is missed. Their beauty and fra- 

grance tell our messages of love in words that we 
do not have in our vocabularies. 

Why, then, when flowers play such a large part 
in our hves, should they be lacking when we take 
the last long journey? The request, "Please do 
not send flowers," is unfair to the living and to 
the dead — to the living in that they are prevented 
from expressing their sympathy in the most 
beautiful way, and to the dead in that their loved 
ones are denied the solace of earth's most lovely 
gift to man. 

One often hears this statement: "I want my 
flowers while I am alive and can appreciate 
them" — and so we do — we need them all through 
the journey of life, to soothe our sorrows and in- 
crease our joys, and because of that very fact we 
need them to make death seem more Hke life — ■ 
to make the last sad rites a little less sad. 

Let us send flowers to the living — to the sick, 
to the unhappy and the happy, but, most of all, 
let us surround ourselves with them; they will 
inspire us to nobler thoughts and greater deeds. 
We simply cannot help buying them at times of 
great happiness — we turn as naturally to them 
as flowers turn to the sun. "Say it with flowers" 
on every occasion — no other gift will say it so well. 



BRIDAL BOUQUETS 

EVERY once in so often comes that all-im- 
portant event — a wedding — the joy of the 
feminine heart and the anxiety of the mas- 
cuhne one — with all its perplexities, and it is in 
deciding one of the most momentous questions 
that the florist can give valuable assistance. The 
general scheme of decoration and all floral 
arrangements should be put unreservedly in his 
hands, in order that a harmonious effect may be 
obtained. 

The bride's bouquet, the gift of the groom, is 
of prime importance, and should receive careful 
attention. If the florist is advised as to the style 
and color of the gown, he can prepare a much 
more eff"ective bouquet than if he is kept in 
ignorance of these details. It is well, too, that 
the preferences of the bride be confided to him, 
in order that he may the better express her per- 
sonality in the flowers she is to carry. We all 
know that certain flowers seem particularly suited 
to certain people, and no one can so well judge 
of their suitabiHty as the florist, who, from long 
experience, has learned to make good use of this 
knowledge in his floral work. 

There are many things to consider when pur- 
chasing the bride's bouquet, such as size, style of 
arrangement, and the like. The petite little 
bride should not carry an enormous bouquet, 
and on the other hand, the tall, stately one should 
not carry a small bouquet. Then, too, the bride's 
comfort must be considered, for the ceremony 
frequently lasts a half-hour or more, and if the 
bouquet is not comfortably held, she soon be- 
comes tired. These are all details that we shall 
be glad to attend to for you, and are the little 
things that go far toward making the wedding 
arrangements move smoothly and successfully. 

The old-time round cluster bouquet, which has 
been in vogue for many years, is now being re- 
placed by the arm bouquet. This is much more 
comfortably held, as it rests gracefully and easily 



on the forearm, with the elbow supporting the 
weight against the hip, thus leaving the hands 
free. A "shower" of ribbon, flowers, and greens 
is always a most attractive addition to either 
style of bouquet. 

Orchids and lihes-of-the-valley seem to be the 
most popular bridal blooms, but there are a host 
of other flowers that we can make into effective 
bouquets. A number of attractive combinations 
are shown in the various illustrations. 

A novel idea, which you will see illustrated in 
Plate 3, is a bridal bouquet with corsage attached. 
In making this bouquet, a few flowers are left 
out at the side and this space filled with tufle. 
The corsage, which is made of the same flowers 
as the bouquet, is then pinned on the tulle. After 
the ceremony, the corsage may be removed and 
worn to the wedding dinner. 

The extremely graceful arrangement of both 
styles of bouquet may be plainly noted in the 
iflustrations and is largely due to the amount of 
greens used and the length of the flower-stems. 
In a wefl-designed bouquet every flower wifl show 
at its best, and the whole will present a loose, 
graceful appearance, not a tight, crushed-to- 
gether effect, as is so often the case with wedding 
bouquets that have been prepared by a florist 
not familiar with his art. There are some florists 
who beheve in "quantity" not "quality," and 
while the bouquets that they design may con- 
tain many more flowers than necessary, they 
win not be nearly so effective, because of poor 
arrangement, as the well-made bouquet contain- 
ing fewer flowers of better quality. 

A selection from these designs will assure you 
of a bridal bouquet of great beauty and simpHcity 
— that studied simplicity which only a skilful 
florist can achieve and which is so effective in the 
finished product. We are prepared to furnish 
you with this distinctive service, and the large 
de luxe volume of "Art in Floral Arrangements," 
which can be seen at our flower shop, wifl furnish 
you with many novel ideas. 




Bridal Bouquet of 
Lilies-of-the-Valley and Orchids 

One of the most exquisite of bridal bouquets, with 
its lovely orchids, dainty lilies-of-the-valley, and 
graceful "shower." The flowers are arranged to fall 
over the forearm, which insures the bouquet being 
comfortably held, even if the ceremony is lengthy. 




Bridal Bouquet of 
Mixed Spring Flowers and Greens 

This is a pretty arm-bouquet in which almost any 
combination of flowers may be used, but in which 
the spring flowers are unusually efl'ective. The 
loose, graceful arrangement adds especially to its 
beauty, as does also the intermingling of greens. 




Bridal Bouquet with 
Corsage Attached 

A very novel idea. When making the bouquet, some 
of the flowers are left out and a rosette of tulle in- 
serted in their stead. A corsage of the same flowers 
as the bouquet is then pinned on the rosette, so that 
at the conclusion of the ceremony this corsage may 
be removed and worn to the wedding dinner. 



Bridal Bouquet of Orchids 
and Greens 

This extremely lovely bridal bouquet owes much of 
its beauty to the artistic manner in which the flowers 
are arranged. The stems of the orchids have been 
especially treated to secure this effect, and the judi- 
cious use of greens adds materially to its loveliness. 




Bridal Bouquet of Carnations and 
Lilies-of-the-Valley 

A simple and dainty bridal bouquet that is also 
arranged to fall gracefully over the arm. The addi- 
tion of the lilies-of-the-valley lends it an airiness 
and grace that could not be produced with carnations 
alone. It is the least expensive of bridal bouquets. 



BRIDESMAIDS' BOUQUETS 

WHILE it is the privilege of the groom to 
provide the bridesmaids' bouquets, the 
color and style must be decided by the 
bride. The bridesmaids' gowns, as well as their 
bouquets, are her special province, and must fol- 
low the style and color she dictates, in order that 
the whole effect may be pleasing. 

It is a mistake to insist on having flowers the 
same shade as the gowns, for the colors of nature 
cannot be matched to those of dress materials, 
and a far more effective display can be secured 
by using flowers of a lighter or darker hue, or 
even of a contrasting color. Then, too, it is 
never wise to order pure white flowers, as the 
effect is too lifeless. White may be the typical 
bridal color, but it should be a white with a 
tinge of some other color to make it most effective. 
As a rule, the bridesmaid's bouquet is not so 
elaborate as that made for the bride, and is less 
expensive. It is made in the same manner and 
almost any variety of flowers may be used. A 
very pretty bouquet may be made of mixed 
flowers, such as rosebuds, orchids and bouvardia, 
combined with an abundance of greens (Plate 
7). The simple and inexpensive bouquet of 
roses and greens, shown in Plate 8, is never- 
theless very pretty, the roses being especiafly 
graceful in this treatment. If a novel and attrac- 
tive effect is desired, the floral hat, shown in 
Plate 6, win be a desirable adjunct. It can be used 
by either flower-girl or bridesmaids. It would be 
difficult to find a prettier and more dignified sight 
than that presented by becomingly gowned 
bridesmaids, wearing large picture hats, and 
carrying floral hats, held by a ribbon worn over 
the left shoulder. The left hand is placed among 
the flowers, seemingly playing with them, but 
in reahty holding them against the body very 
comfortably. The whole effect will be very 
charming and picturesque, and will add much 
to the beauty of the wedding settings. 




Flower-Girl's Hat Filled with 
Pink Roses 

Appropriate for use by either a flower-girl or brides- 
maid, this floral hat will add a touch of picturesque- 
ness to any wedding. The ribbon is worn over the 
left shoulder, and the left hand is placed among the 
flowers, seemingly playing with them, but in 
reality holding the hat comfortably against the hip. 




Bridesmaid's Bouquet of 
Mixed Flowers and Greens 

Rosebuds, orchids, and bouvardia form this very 
pretty bridesmaid's bouquet, and their attractive 
arrangement adds much to their beauty, the bouquet 
resting easily on the arm, with the flowers falling 
gracefully over it. 




Bridesmaid's Bouquet of 
Roses and Greens 

A dozen and a half roses were used in making this 
bouquet, which is at once attractive and very inex- 
pensive. It demonstrates the fact that a large num- 
ber of flowers are not necessary to achieve artistic 
results. 



CORSAGES 

A CORSAGE is always an appropriate gift, 
and particularly so if made of Milady's 
favorite flower. The fact that the giver re- 
members the recipient's preference for a certain 
flower makes the gift all the more appreciated. 
We can find no better messengers than the flowers, 
for their beauty and fragrance voice our afl'ec- 
tion in exquisite language. 

The style of corsage is rapidly changing, and 
instead of the huge cluster of flowers, made to 
resemble a bunch of violets in shape, we now have 
the more becoming flat corsage, with every flower 
plainly visible to the wearer and to the beholder. 
This permits of a much more graceful arrange- 
ment of the flowers by the florist and is a style 
that can be worn by anyone. Its beauty is not 
dependent on the quantity of flowers used in its 
makeup but on the skilful disposition of them. 
A rose or an orchid — in fact any flower — is too 
beautiful to be hidden beneath greens or another 
flower; it needs the greens as a background to 
bring out its individuahty. It is extravagance 
to buy a corsage containing two dozen roses, 
when one dozen, properly arranged, will give a 
much better eff"ect. 

If you are particularly anxious to give a gift 
that will be out of the ordinary, the basket of 
corsages (Plate 23) — one for each day in the 
week — is the fulfilment of your wish. Even after 
the last corsage is removed, there still remains a 
beautiful fernery which is sure to provoke a 
kindly feeling for the giver of such a novel gift. 
This is also a very suitable gift for a friend 
about to start on a long trip by steamer ortrain, or 
may be used as a centerpiece for table decoration. 

The corsages illustrated give but a faint idea 
of the beauty of the real flowers as arranged by us 
at our flower shop. Not only do we assure artistic 
arrangement of our corsages, but we also promise 
you that they will be suited to the persons who 
are to wear them. 




Corsage Bouquet of 
Orchids and Greens 

The orchid is one of the most popular of corsage 
flowers, and as arranged here can easily be termed 
one of the most beautiful, for every flower is plainly 
visible and has its own background of greens. This 
is a good example of the new flat corsage which is 
rapidly coming into vogue. 




Corsage of Roses, Hyacinths, 
and Greens 

This particularly pretty combination of small rose- 
buds and Roman hyacinths is unusually effective 
and has the added advantage of being inexpensive. 
Sweet peas may be substituted for the hyacinths, 
and a great variety of small rosebuds in various 
colors may be used. 




Corsage of Carnations 
and Greens 

A novel and very pretty corsage may be made of 
pink carnations in the style shown above. It is the 
least expensive of the corsages illustrated, but the 
clever arrangement of the flowers is attractive, and 
the fact that they are very lasting makes it doubly so. 



FLORAL GIFTS 

THERE are so many special occasions de- 
manding floral gifts that frequently one is 
at a loss as to just what to select. You will 
find that the designs illustrated in this booklet 
are all novel and attractive. Take, for instance, 
the Tin Wedding gift (Plate 12) — can you think 
of a more appropriate remembrance for this par- 
ticular event? And the Golden Wedding basket 
(Plate 15) — what a lovely gift for an aged couple 
about to celebrate this rare occasion. The same 
design, but using a silver basket and suitable 
flowers, forms a very fitting gift for a Silver 
Wedding Anniversary. 

A pretty bit of sentiment is expressed in the 
baskets illustrated in Plate 16. Can you imagine 
a more dehghtful greeting for a young mother 
than this basket of beautiful flowers, with a 
diminutive basket of the same flowers attached 
to the handle for Baby? If you have a friend 
who is fond of old-fashioned things, the basket of 
flowers shown in Plate 14 will be a gift that will 
be much appreciated, and, in fact, the quaint 
arrangement of the flowers makes this very desir- 
able as an out-of-the-ordinary gift for any 
occasion. Almost any combination of flowers may 
be used, so long as the colors do not clash. 

It is often a problem to know just what to buy 
the men-folks for Christmas, birthdays, and the 
like, but if the man in question be a smoker, " 
nothing would be more pleasing than the bou- 
quet of cigars, cigarettes, pipes, and matches 
shown in Plate 17. It is a clever arrangement of 
"smokes" that will appeal to any smoker and is 
particularly suited for presentation at a "stag" 
dinner or as a gift to a man holding public office. 
The floral horseshoe shown in Plate 19 will 
very fittingly convey your congratulations on the 
occasion of a formal opening to the public of a 
new business venture, or may be used as a more 
intimate expression of your good wishes at the 
less formal opening of a home or club. It will 



have a distinct place among the floral gifts 
usually sent for such occasions because of its 
unusually artistic arrangement. 

If you do not wish to confine your gift to 
flowers alone, you can very fittingly combine 
them with candy, as shown in Plate 24, or you 
may have any gift box decorated with flowers, 
giving it a touch of individuahty, as seen in 
Plate 13. This will also insure the gift being 
opened by the person for whom it is intended 
rather than by one of the servants. 

A very appropriate design for naval occasions 
is illustrated in Plate 18. It can also be used as 
a steamer gift, as a birthday greeting for the wife 
or sweetheart of a naval man, or as a centerpiece 
at a naval dinner. 

TABLE DECORATIONS 

It is no easy matter to secure novel and pleas- 
ing efl"ects in table decoration, but the designs 
illustrated give you some idea of what can be 
accomplished by a skilful florist and by the use of 
almost any flower. A very gracefully arranged 
centerpiece is shown in Plate 20, and the dainty 
place decorations add greatly to the artistic 
effect. The centerpiece shown in Plate 21 is par- 
ticularly suited for an autumn dinner or luncheon, 
the combination of flowers and fruit presenting 
a very rich and pleasing effect. The basket of 
corsages (Plate 23) may also be used as a center- 
piece, the corsages being afterward given as 
favors — a novel idea that wifl dehght your guests. 

We can arrange attractive table decorations 
for you with almost any flower, and at ah prices, 
depending, of course, on the elaborateness of the 
centerpiece and number of places necessary. As 
in afl other floral work, the beauty of the center- 
piece depends on the proper arrangement of 
greens and flowers. Each flower must be plainly 
seen and plenty of greens must be used for back- 
ground, always striving for a loose, graceful 
effect, rather than a tightly bunched mass in 
which the individual beauty of the flower is lost. 




Floral Gift Appropriate for a 
Tin Wedding 

This unique disposal of flowers in tin horns attached 
to a tin platter will form a most pleasing gift for a 
Tin Wedding, or may be used as a centerpiece at a 
dinner given on this same occasion. Various flower 
combinations may be used. 




Box Decorated with 
Spray of Flowers 

A small spray of roses or other flowers adds a touch 
of individuality to a gift box and insures it being 
opened by the person for whom it is intended, in- 
stead of by the servants, as sometimes happens. 




Basket of Vari-colored Flowers in 
Old-fashioned Arrangement 

The quaint nosegay-effect presented by the flowers 
in this basket will make it an out-of-the-ordinary 
gift that will be appreciated at any time. There are 
many different combinations of flowers that can be 
used, and all will prove very pleasing. 




15 

\ Floral Gift Appropriate for a 

Golden Wedding 

The opportunity to celebrate a Golden Wedding 
anniversary comes to but few, but there could be 
no more fitting gift for this event than the slim 
gilded basket of yellow roses, as shown in the illus- 
tration. The same idea may be used for a Silver 
Wedding using a silver basket and suitable flowers. 





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16 



Gift Basket for Young Mother 
and Baby 

No more delightful greeting could be sent to a young 
mother than this dainty basket of flowers, with a 
tiny basket of the same flowers attached to its handle 
for Baby. The flowers in this instance were pansies, 
lilies-of-the-valley, and rosebuds, but many other 
flower combinations may be used. 




17 



Bouquet of Cigars, Cigarettes, 
and Pipes 

A most appropriate Christmas or birthday gift 
for any smoker, and particularly suited for pres- 
entation at a "stag" dinner or as a congratu- 
latory offering to a senator, representative, or 
other holder of public office. 




Naval Design Made with 
Straw Hat and Roses 

This novel design adds greatly to the effective- 
ness of the decorations for any naval occasion, 
and is a very fitting gift for the wife or sweet- 
heart of a sailor, or, in fact, for anyone particu- 
larly interested in naval affairs. 




Horseshoe of Roses and 
Greens 

This makes a most appropriate congratulatory gift 
for the occasion of a formal opening to the public 
of some new business venture, or for an expression 
of your good wishes at the less formal opening of 
a home or dub. The arrangement of the flowers 
is particularly attractive. 




Centerpiece and Individuals for 
Table Decoration 

A very simple and pretty table decoration that will 
add greatly to the success of any dinner or luncheon 
is shown above. The centerpiece presents an un- 
usually graceful effect. A variety of flowers may be 
utilized, the whole success of the scheme of decora- 
tion depending on their graceful arrangement. 




Centerpiece of Flowers and 
Fruits 

This very attractive combination of flowers and 
fruits will add a note of interest to your dinner 
decorations. The intermingling of flowers and fruit 
at the base of the centerpiece gives an unusual touch 
that is very pleasing. 




Small Basket of Rosebuds 
and Greens 

An inexpensive floral basket that will be a welcome 
gift indeed. Arranged in this manner, the roses make 
a much better display than if double the number 
were made into a bouquet. The graceful lines of the 
basket add much to the beauty of the whole design. 







23 



Basket of Seven Different 
Corsages 

A truly novel and pleasing gift is this basket of 
seven corsages — one for every day in the week — 
and when the last corsage has been used there still 
remains a dainty fernery. It will be very much 
appreciated by a friend about to take a long journey 
by steamer or train. 




Combination Box Containing Corsage 
and Candy 

A combination box like this makes two appeals — 
one to the eye and another to the taste, and for this 
reason is a doubly appreciated gift. Roses and 
orchids were used to make the corsage, but there 
are a number of other flowers that are equally pretty. 



BURIAL FLOWERS 

WE like to think of our loved ones as resting 
beneath the flowers they were so fond of in 
Hfe — it takes away some of the harshness 
of death — and it seems a great mistake to deny 
oneself the solace of these most beautiful gifts of 
earth, as is sometimes done by persons who re- 
quest that no flowers be sent when some member 
of their family dies. It also prevents their friends 
from expressing their sympathy in the most ex- 
quisite way, for whether the flowers sent be but 
a simple spray or a magnificent casket cover, it 
is the kindly sympathy that these convey that 
reafly is the important thing, and flowers can 
express that sympathy in far better language 
than the human tongue can ever acquire. 

While there are a host of floral designs from 
which to select, the spray is in greater demand 
than any other form of burial flower, probably 
because of its simplicity and the fact that it 
more nearly resembles the flower as it grows. A 
wefl-made spray should present a graceful appear- 
ance, with every flower visible, and with just the 
right proportion of greens as a background, but 
in order to obtain this eff"ect, the florist must be 
famihar with his art. It must be remembered 
that burial flowers undergo the most critical 
scrutiny of a large number of people, and if the 
design you send has been made in a careless, in- 
artistic manner, and it happens to be placed be- 
side one that has been made by a conscientious 
floral artist, it wifl suffer in the comparison, even 
in the mind of the person who knows nothing 
about the artistic arrangement of flowers. It 
always pays to consult a rehable florist about your 
burial flowers, for while some florists may fur- 
nish you with a larger number of flowers for your 
money, the arrangement and quality may be such 
that half their beauty is lost. 

The floral emblem has an important place in 
the hst of burial flowers, for it is in great demand 
by fraternal organizations, or where a number of 



people desire to send something rather elaborate. 
As will be seen in the designs illustrated, the 
floral emblem may be made very attractive if the 
florist is conversant with his art. We use only 
the choicest flowers in our designs, and so arrange 
them that they show at their best. The harp 
shown in Plate 25 demonstrates the beauty of 
loose, graceful arrangement of flowers in a design, 
as does also the heart figured in Plate 34. An- 
other especially pretty and showy design of palm 
leaves and flowers is shown in Plate 44. 

When something particularly elaborate is de- 
sired, the floral casket-cover is especially fitting. 
The illustrations will give you some idea of their 
beauty, and, as prepared by our floral artists, they 
form an impressive part of the funeral settings. 

Next in importance to the funeral flowers is 
the door-piece, which is coming more and more 
into general use. It appears that the door-piece, 
when first used, did not signify a death in the 
house. A man in great trouble was annoyed by 
persons continually using the knocker on his 
door, and he asked his florist to attach flowers to 
the knocker in such a manner that people would 
be discouraged from using it and would rap on 
the door with their knuckles or enter quietly. 
The idea was soon taken up by florists and under- 
takers, until now the practice has become nearly 
general. 

Almost any flower can be used in making the 
door-piece, but artistic arrangement is a very 
essential factor. The orchid lends itself partic- 
ularly to this use and forms one of the richest and 
most attractive of door-pieces. (See Plate 52.) 
Violets, sweet peas, or roses are also very suitable. 

The illustrations in this booklet will give you 
some idea of the beauty of the large de luxe vol- 
ume, "Art in Floral Arrangements," which can 
be seen at our flower shop, and which will greatly 
assist you in the selection of your burial flowers. 
It is replete wath novel ideas in flower arrange- 
ment that have not heretofore been presented to 
the general public. 




Harp of Sweet Peas and 
Roses 

This is an unusually artistic arrangement of a set 
design, and owes much of its attractiveness to the 
loose arrangement of the sweet peas and the grace- 
ful treatment of the roses at the base. Other flowers 
may be used quite as effectively. 




Casket-Cover of Gladioli and 
Smilax 

One hundred stalks of gladioli were used in creating 
this magnificent cover. The individual blooms 
attached to the pendent sprays of smilax greatly 
enhance the beauty of the whole effect. A variety 
of flowers can be used with just as pleasing results. 




Casket-Cover of Orchids 
Bouvardia 



and 



No other flower produces so rich an effect as the 
orchid, and when combined with the bouvardia in 
making a casket-cover, the result is beautiful indeed. 
The background of greens serves to bring out all 
the rich coloring of the orchids. 




Casket-Cover of Smilax 
Ferns 



and 



This is one of the least expensive of casket-coveis, 

but it always produces a quiet, harmonious effect. 

The spray of orchids at the base gives a touch of 

color and adds much to the general effect. 




Standing Cross of Orchids, Lilies, 
and Roses 

A design of this sort is always very effective, but is 
doubly so when a rich combination of flowers like 
the above is used — orchids, Sunburst roses, and 
lilies. The arrangement of the lilies at the base is 
particularly artistic. 




Cross of Shasta Daisies and 
Red Roses 

The loose, graceful arrangement of the flowers makes 
this design unusually attractive, and the addition of 
the red roses supplies the touch of color needed. 
Many other flowers can be used just as eff"ectively. 




Cross of Carnations and 
Smilax 

A simple, inexpensive design, like the above, is 
always appropriate, and a variety of flowers can be 
used in its construction. The outline of smilax 
serves to greatly increase the beauty of the flowers. 




Pillow of Sweet 
Roses 



Peas and 



The Sunburst roses and sweet peas combined in this 
pillow produce a design that is charming, and at a 
price that is very reasonable considering the effect 
obtained. The abundance of greens used adds much 
to its beauty. 




Pillow of Roses 
Ferns 



and 



The pillow is one of the most popular of funeral 
emblems, and this one of Sunburst roses and maiden- 
hair ferns is exceptionally beautiful because of its 
artistic flower arrangement, which permits of every 
flower being seen at its best. 




Open Heart Made 
Mixed Flowers 



of 



A welcome variation from the usual floral design, 
and one in which any mixture of flowers can be used, 
so long as the colors are harmonious. It is a simple 
but impressive design and comparatively inexpensive. 




Closed Heart of Sweet Peas and 
Rosebuds 

This dainty floral piece measures 15 inches in diam- 
eter and owes its attractiveness to the loose, flat 
arrangement of the sweet peas and the graceful spray 
of rosebuds and greens which is seemingly attached 
with a bow of white ribbon. Many other flowers 
can be used in making this design. 





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36 



Anchor of Carnations and 
Orchids 

The beauty of this design is greatly increased by the 
graceful spray of orchids which decorates it and by 
the outline of smilax. A variety of flowers can be 
used instead of carnations, and the design will 
always be effective. 






Spray of Roses and 
Greens 

The beauty of this spray is at once apparent. Every 
rose can be seen and each one has its background of 
greens. It is very much more effective than a larger 
number of roses tightly bunched together, with no 
attempt made to bring out the individual beauty 
of the flowers. 




Spray of Asters and 
Palm Leaves 

An inexpensive spray that is very pretty and lasting. 
As shown, it was made of three dozen asters, but 
there are a variety of flowers that could be used 
and that would be equally pleasing. It is a simple 
design that is always effective. 




Spray of Lilies and 
Greens 

This simple but dignified floral arrangement was 
achieved with three dozen lilies, but a good efl"ect 
may be secured with as small a number as a dozen 
and a half, if plenty of greens are used. It is one 
of the most attractive sprays illustrated 




Spray of Roses and 
Smilax 

But fifteen roses were used in making this graceful 
spray, which is one of the most inexpensive designs 
shown. The use of long-stemmed roses, combined 
with the artistic arrangement of greens, will result 
in a very pretty spray. 




Gates Ajar of Carnations 
and Smilax 

This design varies in size, and likewise in price, but 
whether large or small, it is always simple and 
effective. It lends itself to the use of a great variety 
of flowers, but the illustration shows a particularly 
attractive combination. 




42 



Wreath of 
Assorted Evergreens 

A wreath of this kind is suitable for numerous occa- 
sions, and is particularly effective for use on graves 
and vaults because of its lasting qualities. The addi- 
tion of a spray of flowers makes it more attractive. 




Wreath of Orchids and 
Maidenhair Fern 

This is the most exquisite of all the wreaths shown, 
and in arrangement is a distinct departure from the 
usual floral wreath. Its dainty hes 
dent, even in the small illustration, ^o..^ , 
in a smaller size and at less expense 



Its dainty beauty is very evi- 
" '" ■' Can be made 




Wreath of Palm Leaves and 
Flowers 



The whole arrangement of this design is graceful in 
the extreme, and permits of the use of a variety of 
flowers. It is elaborate in appearance and will be a 
distinctive addition to any collection of funeral 
flowers. 




Wreath of Magnolia Leaves and 
Flowers 

If a very showy wreath is desired, this will meet 
your needs exactly. An exceedingly rich combination 
is shown in the illustration, but the color and variety 
of flower may be varied to suit the taste of the 
purchaser. 




Wreath of Magnolia Leaves and 
Sunburst Roses 

The magnolia leaves composing this wreath form a 
very pleasing backgiound for the graceful spray of 
roses, and last a long time after the roses are faded, 
still forming a very effective grave decoration. 




Wreath of Lilies and 
Greens 

The galax leaves composing this wreath form a very 
attractive background for the loose cluster of lilies 
which are seemingly attached to it with an artistic 
bow of chiffon ribbon. It is a simple and dignified 
design which is always attractive. 




Wreath of Mixed Flowers 
and Greens 

In this inexpensive wreath almost any flower may 
be utilized and the design will still be very effective 
and artistic because of its loose, graceful arrange- 
ment. Will make a better appearance for the money 
expended than almost any other design. 




Wreath of Laurel with 
Roses 

A wreath of laurel, with a dozen roses attached, 
while very inexpensive, serves the double purpose 
of being a pretty addition to the funeral flowers 
and also a grave decoration that remains in good 
condition for a long time. 




Broken Column of Carnations 
and Violets 

If a particularly showy and effective design is 
desired, the broken column will be especially 
suitable. Many different flowers may be used and 
the result will always be showy and attractive, but 
the flowers shown above are an exceptionally pretty 
combination. 




Sheaf of Wheat with 
Roses 

The sheaf of wheat is especially suited as a funeral 
emblem for the aged. The addition of a spray of 
roses, asters, or in fact almost any other flower, will 
add a touch of color and prove very effective. 




Door-Piece of Orchids and 
Greens 

The door-piece may be made of almost any flower 
and will still be attractive if properly arranged. The 
orchid lends itself particularly well for this purpose, 
as will be seen in the illustration, and gives an 
especiallv artistic effect. 






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